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Customer Retention That Embraces Both the Virtual and Traditional
The costs of retaining a customer are significantly less than those of gaining that customer in the first place, so it makes sense to maintain a strong customer retention program. Long before the...
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Repeat Customer Marketing: Growing Your Existing Book of Business
Study after study has shown that it costs more for a business to attract new customers than to retain existing ones. Low estimates suggest it’s four times more costly to get a new customer than keep an...
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Customer Relationships Management and Marketing Go Hand-In-Hand
Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and...
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5 Ways to Promote Client Referrals With Stellar Customer Experience
When you give clients an outstanding customer experience, they naturally gain a higher level of trust in you and develop a highly positive opinion of your company, employees, products and services. At...
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How to Maximize Customer Retention So Your Marketing Efforts Don’t Go to Waste
Conventional wisdom is that it costs substantially more to acquire a new customer than it does to keep a customer you already have. Effective customer retention requires careful attention, not only to...
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Customer Database Marketing: The Key to Lead Generation and Retention
The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data...
View ArticleThere’s Always Room for Improvement When It Comes to Customer Experience
One of the main components of success for any company is customer service. Without excellent service, your customers are likely to be dissatisfied enough to seek better products, services and solutions...
View ArticleBuild Your Customer Base by Earning That “Best of” Distinction in Your Industry
In a competitive business environment, sometimes having a better reputation than your competition is enough to cause customers to choose you over others. Customers want reassurance that they’re getting...
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How to Make Your Customers Come Back for More
A steady stream of new customers is vital to your business, but don’t lose track of the customers you already have in the search for new ones. A loyal and satisfied base of repeat customers will...
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Does Your Business Understand Relationship Marketing?
Does Your Business Understand Relationship Marketing? young woman is working in a call centerSource: istockphoto It’s estimated that, for the average company, less than 20 percent of their customers...
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